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News: The power of police and fire officers as injury-prevention messengers Nearly every night, on nearly every TV station, the local newscast features news of the day’s car crashes, fires and other injury-causing events. But a new study finds that those stories often miss the boat when it comes to helping viewers understand what steps they could take to prevent injuries if the same thing happens to their own families — or to reduce their risk of having such an event at all. Read more |
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Better training for officers who give interviews could improve media's coverage of risk factors and prevention for injuries, accidents and fires. |
May 2008
The mass media are an extremely significant factor for informing and educating the public in issues relevant to health, accidents prevention and safety.
In the field of prevention the media can have a fundamental and beneficial role for public safety and health.
The television news very often contain reports about various kinds of accidents, fires and other catastrophic events with human injury and life loss. Sometimes these reports include interviews with a police officer, fire official and other public services professional.
Television news stories that include such interviews, are far more likely to include prevention and risk-reduction information. This has much more possibilities to have effective results for the viewers. Under such circumstances, people are much prone to be sensitized and receive the correct prevention messages.
You will find more information on this interesting topic in the article The power of police and fire officers as injury-prevention messengers that you will find attached with our 64th Progressive Newsletter.
The data obtained by recent research from the Michigan University shows that better training for officers who give interviews could improve media's coverage of risk factors and prevention for injuries, accidents and fires.
We have here an excellent occasion to propagate prevention and risk reduction messages that will be extremely beneficial for the overall public safety in various fields. However it is necessary to make as a society and institutions every possible effort in order to optimize the nature and the the way the prevention messages are propagated to the public.
The results of such optimization initiatives will lead to a higher percentage of better informed people about injury prevention.
Takis A. Haggiandreou
Director
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Spokespeople have a very important role to play for prevention after major tragic incidents. They should be to be up to date on the current status of public policy issues related to injury prevention. |
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