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Brainstorming, group decision making and success in the business world
When facing a complex problem in any field of business, research tells us that it is important to incorporate high-quality brainstorming techniques in order to improve your ability to successfully resolve the problem. Read more

When tackling complex issues, the use of best practices to produce high-quality brainstorming results in better decision making.

 

The Progressive Insurance Newsletter
September 2010

Dear friends,

The current difficult financial crisis is creating problems to almost all layers of the society. The corporate world carries a heavy burden because of this situation and inevitably undergoes serious changes.

Decision making is more crucial than ever not only for customers and sales related issues but as well for corporate restructuring and evolution. The process of decision making is complex and subject to many subjective biases.

The consequences of our decisions, determine our lives. Therefore it is important to know how to take good decisions on a personal level but as well on a corporate level.

However, it is not certain how well are we prepared or how well do we prepare our children for the critical skill of decision making. It is important to teach our children how to appropriately understand, analyze and handle difficult issues that they will face in their everyday life.

In the corporate world, the process of decision making can be enhanced and become much more fruitful when using correctly and extensively brainstorming methods. Brainstorming allows the gathering of a large number of ideas for the solution of a problem or for managing an issue.

Read more about the importance of using high-quality brainstorming methods for successfully resolving difficult problems in the article Brainstorming, group decision making and success in the business world that you will find attached with our 92nd Progressive Insurance Newsletter.

Brainstorming can be effective if measures are taken to stimulate idea generation, reduce social inhibitions among members of the brainstorming group, withhold criticism, welcome unusual ideas, combine and improve ideas. Recently interesting and promising results have been obtained by using the electronic brainstorming method.

Behind every problem there is an opportunity waiting to be discovered and exploited. It is up to us by using correct working methods to discover it and exploit it for the corporate, social and personal wellbeing.

 

Takis A. Haggiandreou
Director


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Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution of a problem.

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